Jasper and Braze Integration Speeds Up AI-Powered Campaigns

Marketers facing pressure to deliver hyper-personalised campaigns at scale now have a powerful new solution, as Jasper and Braze unveil a strategic integration designed to streamline workflows and accelerate execution.

The partnership combines Jasper’s AI-driven content automation with Braze’s real-time customer engagement platform, enabling teams to create, personalise, and deploy campaigns faster than ever—without sacrificing brand consistency.

The integration addresses a critical pain point for enterprise marketers: fragmented tools and manual processes that slow down campaign delivery. By embedding Jasper’s content generation capabilities directly into Braze workflows, teams can now leverage pre-configured templates with built-in personalisation logic.

This reduces campaign timelines from weeks to minutes while ensuring compliance and brand alignment across global markets.

Loreal Lynch, CMO of Jasper, emphasised the need for seamless AI adoption in marketing. “Today’s workflows are clunky and inefficient, making it nearly impossible to balance speed, scale, and quality,” she said. “By partnering with Braze, we’re giving marketers an integrated solution that turns AI-powered content into a competitive advantage.”

Lynch is set to discuss this shift further at Braze’s Forge conference in Las Vegas, exploring how AI is reshaping customer engagement. The collaboration also builds on Jasper’s recent launch of its MCP Server, an open standard that embeds brand intelligence into AI workflows.

For marketers already using Braze, the integration offers a unified system to personalise content at scale, localise messaging across regions, and maintain compliance—all within existing tools.

With enterprises like Prudential and Wayfair already relying on Jasper, this latest move underscores the platform’s commitment to simplifying AI adoption for marketing teams. The goal? Faster campaigns, deeper personalisation, and a workflow that keeps pace with modern demands.